Vita Rose Branding
Beauty & Massage Studio
VitaRose is a Beauty, Massage & Cosmetic studio based in Nijmegen. Logotype and the whole branding is inspired by the charming of the rose – sense of beauty and harmony. For this project I stared with designing a logo and then continued with building a brand around it. Here I developed different print materials like business cards and others.
The idea behind this logotype was to implement the combination between the two letters V & R ( Vita Rose ). The resulting shape symbolises a hearth and a rose. Rose as a symbol of beauty and infinity and hearth as a symbol of love and passion.
The color palette is inspired by the rose purple blossom and green leaves. The gradient color variation of the logo gives a sense of movement, smoothness, beauty and harmony.